Archive for real estate video

Walkability in Gloucester? This condo has “Rollability”!!!

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A walk score of 92…this is a walkers paradise! This condo is so conveniently located  in Gloucester you can “roll” out the door and get to lots and lots of locations! The train, the MAC, Shaws groceries, the RumlineGloucester Depot...the list goes on and on and then there is the 5 minute walk to Main Street stores and restaurants! The Gloucester harbor  and Pavillion Beach (great beach for seaglass!) is a ten minute walk away. In an elevator building; it is in excellent condition; lovely finishes and an open living space. I love this location – because I love to walk in Gloucester.

Condition, condition, condition is the new location, location, location

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Location, location location is the age old axiom of advice when purchasing real estate. It is still excellent advice.  But condition, condition, condition is definitely giving it a run for the money and I do mean money. Todays buyers are placing a premium on the condition of a property for many reasons:

1. Buyers may not have excess cash for renovations/updates.

2. Buyers can be overwhelmed by the thought of finding reputable contractors.

3. Buyers may not have the time and patience for home projects (general contracting).

4. Not all buyers have vision when renovations are required.

Todays buyers are placing a premium on the condition of the property. When sellers are preparing their home to go on the market I encourage them to “tie up all the loose ends”; no project or detail should be left undone. Clean as though there is no tomorrow if you want people to purchase your property at top dollar. People just plain like the way clean smells, never mind the way it looks!

Think about it this way if you are wondering what to do when preparing your home for sale.  A home is most people’s largest ever purchase; it requires most of us to be employed at a job in order to make this purchase possible. So to most buyers it doesn’t make sense to purchase a new home that is itself a “project” or a “job”.  At the end of the day, most people only want one job and not one they have to pay a mortgage on!  No they are not overlooking the location, but good condition, condition condition can be a very strong persuader and can overcome other objections a buyer may have.

What does “Real” Real Estate Video do for Buyers & Sellers?

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The popularity of video on the internet is undeniable! Can you say You tube? Two recent stats worth mentioning regarding real estate consumers are: 87% of real estate consumers prefer their content in video and 78% of real estate internet viewers are more likely to stay on a website offering video. These are big numbers in support of this style of marketing.Would you like buyers to tour your home from the comfort of their own home or as soon as your house is listed? Real estate video does it for you….the real thing, not slides stitched together! Real estate video allows the consumer to feel the way a house lives or lays out. It is a first showing, which can happen almost instantaneously. How nice & easy for all involved! Sometimes I film my own with the support of an outside service (HDHat) and sometimes I go straight to one of the founding fathers of real estate video, Fred Light from  Nashua Video Tours. Listen to Fred (above) speak about real real estate video! And below is an example of how compelling video is:

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